The Product Marketer Lens
Product marketing skills that I picked up during this role
01
SALES ENABLEMENT
02
CROSS-FUNCTIONAL COLLABORATION
03
GO-TO-MARKET STRATEGY
Help the sales team communicate changes in pricing and packaging of the Workspace ONE products
Since the new SKUs had recently been introduced and the customers were still on old SKUs, sales teams had to inform them of the changes and be updated themselves on the add-ons and features. There was no quick way for them to look up this information while talking to customers and my project was to create a spreadsheet that helped solve this problem.
​Initiatives:
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Built a spreadsheet model that enabled sales reps to check box the old SKU(s) that the customers were on and the features that they required and then suggested the new SKU based on the inputs
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Ran demo sessions with 3 sales reps, gathered feedback, and updated the spreadsheet
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Result:
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A potential 50% reduction in look-up time for sales reps while conversing with customers
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Skills Used:
Spreadsheet Modelling Cross-Functional Collaboration
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Tools Used:
Microsoft Excel
Create sales enablement assets for the go-to-market strategy of a new Workspace ONE feature
VMware and Intel vPro went generally available (GA) with a new endpoint management feature. I owned the creation of the sales enablement assets that were part of the GTM strategy.
​Initiatives:
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Collaborated with the Intel marketing team and product management for the go-to-market messaging of the feature launch
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Managed vendor relations with design agency and product testing company
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Coordinated with product managers from Japan and Bulgaria to understand the feature success and with the content team to publish blogs on the topic
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Result:
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Created 10+ sales enablement assets within a month including sales training presentation, partner enablement presentation, solution briefs, email templates, call scripts, and more
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Published a blog on the VMware website about the proof of concept results as discovered by the product testing company
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Skills Used:
Sales Enablement Messaging Copywriting Breaking Down Complex Concepts in Easy to Understand Language Cross-Functional and External Collaboration
Vendor Management
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Tools Used:
Microsoft Word Vault
Additional projects I initiated
These were side projects I proactively took up to provide additional value to the product marketing and product management teams and to further build my skills
​Initiatives:
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Interviewed the VP of Product Marketing for End User Computing (EUC), Renu Upadhyay about the current state of EUC as per customer conversations
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Updated the website content of the Workspace ONE UEM (Unified Endpoint Management) webpages
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Moderated a session with the CTO, Jerry Ibrahim, for all the interns
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Participated in the VMware Hackathon for interns and suggested a Product Assessment Tool on which product managers, customer success, and product marketers could collaborate on product features based on customer feedback and requirements
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Result:
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Reintroduced thought leadership into the VMware End User Computing blog by publishing the interview with Renu Upadhyay
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Ranked second in the Hackathon
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Was nominated for EUC Marketer of the Month
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Skills Used:
Interviewing Market Research Proactiveness Communication Cross-Functional Collaboration Creative Problem Solving
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Tools Used:
Microsoft PowerPoint Figma
