MaxMobility Website Revamp
MaxMobility is an enterprise mobility company that has tied up with a digital marketing agency, UrsDigitally to provide digital transformation solutions to customers.
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MaxMobility's website was 10+ years old and was not garnering many organic leads. The design needed a complete redo and keywords needed to be strategically placed for MaxMobility to appear high on relevant search results.
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As my first year as the marketing head here, I ensured that this was one of the projects I focused on. I created the wireframes and collaborated with the graphic and web designer to ensure that the webpages were up to code. I also managed the relationship with the key c-suite stakeholder who was involved in the design and content approval process.
Target Personas
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The Work
Researching the best practices for SaaS websites generating high number of inbound leads
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The earlier MaxMobility website had a clunky design with few accessible options for getting in touch
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While there were testimonials and case studies, they were not front and center enough
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Multiple high inbound lead generating SaaS websites showed the importance of setting credibility right at the start, a visible and appealing CTA above the fold on the homepage, a sleek design, a well organized menu and use-case based messaging
Defining the use cases and updating the messaging
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MaxMobility offered multiple enterprise mobile application from field service management to event management and even easy e-commerce set-up solutions
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After understanding from the sales team the use case for which customers were approaching us, created a messaging that MaxMobility either helped grow businesses or made them efficient
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Divided the products and solutions by growth vs efficiency and messaged them all with the pillars in mind
Designing the UI
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Owned the colour scheme, font, and layout decisions
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Created wireframes following the Z eye-movement rule
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Collaborated with graphic and web design for the final webpage designs
Managing Stakeholders
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Provided milestones and progress updates to CEO of MaxMobility
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Set up the approval process and frequently asked for feedback, discussed roadmap, and implemented changes that were mutually decided upon
The Impact
MaxMobility now appears as the 5th organic search result for relevant keywords
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Target personas looking for enterprise mobility and digital transformation solutions can now easily find MaxMobility when they do a keyword search on Google
