Multiple Marketing Internships
I held multiple marketing internships for 9 months while pursuing my undergrad and postgrad degrees. The organizations ranged from consumer packaged goods to marketing agencies. These internships are where I discovered my passion for data-driven and customer-centric marketing strategies since they provided actual value and had a visible positive impact that motivated me to work harder and give 100% every day.
Marketing Intern,
Kamani Foods
The Company: Kamani Foods is a consumer packaged goods company manufacturing various types of cooking oil.
​
The Work: Among assisting the marketing team on sponsored events, my main goal was to conduct competitive analysis. I did so by observing the activity of competitors online and and the sales team on ground while they were selling to shopkeepers. Combining insights from both research channels, I created a deck and presented it to the CMO. I also created the brand guidelines for the rice bran oil product.
​
Product Marketing Takeaways: Competitive Intelligence, Cross-Functional Collaboration, Market Research
Content Intern,
FoxyMoron
The Company: Foxymoron is a digital marketing agency that provides services such as social media marketing, content marketing, SEO, digital strategy, and more.
​
The Work: I handled the content needs of Foxymoron's customer, Awfis, a coworking space like WeWork. After researching competitors and customer pain points online, I selected blog topics and wrote articles that improved the website's SEO score.
​
Product Marketing Takeaways: Content writing
Creative and SEM Intern,
Resultrix
The Company: Resultrix is a digital marketing agency providing creative digital strategy, SEM, media buying solutions, and more.
​
The Work: Primarily, I assisted the creative team in building digital campaigns for clients such as Airtel Africa, Libero, and IKEA. Most of my ideas were a result of customer and competitor research. I proactively volunteered with the SEM team to improve my learning in the digital marketing sphere. One of my added projects as a result was to handle a Google Ads campaign for an Indian reality show called India's Raw Star.
​
Product Marketing Takeaways: Market Research, SEM, Messaging
Trainee Reporter,
Marex Media Pvt. Ltd.
The Company: Marex Media is a publishing house for magazines targeted at the shipping and navy community in India.
​
The Work: I assisted the lead reporter in conducting interviews of diginatories in the Indian Merchant Navy and writing about major events in the community.
​
Product Marketing Takeaways: Content Writing, Thought Leadership